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Brand System – CompuCom

This project, for IT service management company CompuCom, was a quick exploration into a possible brand system for their large portfolio of products and nested services. Due to the acquisitional nature of their product lines, they were looking for a solution that would tie all of their offerings together but still differentiate each one from the next. I recommended a library of simple shapes relating to the tech industry that could be used to build out logo marks for each top level product. The example shows the use of the track or one and the circuit or zero shape to create a shield and desk for the CareGuard and SmartDesk products. Service lines that fell under these products would utilize the unique color scheme chosen for each product.

Role: Graphic Design, Art Direction
Worked With: Solo

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