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Launch & Environmental – Arts Everywhere
UNC’s Arts Everywhere wanted to kick off the launch of their new location-based arts event app by targeting college-age culture explorers with imagery that spoke to the large number of artistic and performative events available locally, and now at their fingertips through the app. Dots that make up the Arts Everywhere logo were reconfigured into dynamic silhouettes and paired with engaging, stat-based headlines to showcase the breadth of the app’s offerings. These graphics were used on posters, flyers, banners, and supporting digital collateral to announce the launch and drive downloads.
In support of local arts initiatives, Arts Everywhere also helped to fund the construction of an on-campus art studio. A pattern was created from the circles in the logo, containing them within rotated square. This pattern was then printed on vinyl and applied to stairwell and window transoms surrounding the studio to help notify the nearby student body.
Role: Graphic Design
Worked With: Creative Director, Art Director, Installer
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