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Website & Brand Refresh – Carolina Meadows

Carolina Meadows is a long-standing retirement community in Chapel Hill. In 2018, they requested a brand and website facelift to go along with some exciting new housing opportunities they had in the works. While the logo and color palette were to remain, the rest of the elements were tweaked to feel airier, while maintaining a friendly and vibrant mood. Washes of color were combined with finely stroked patterns and icons, and large text for easy legibility. The updated brand was applied to newly designed content modules on the website as well as print materials. 

Role: Graphic Design
Worked With: Art Director, Copywriter, Development Team

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