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The Next Forty – PlayMakers

This logo design was created for a multi-year fundraising campaign for PlayMakers Repertory Company. The logo would be used on all print and digital collateral associated with the campaign and would need to coexsist with the current PlayMakers brand. The Next Forty is meant to be a celebratory exclamation about the past and future success of the company and therefore the brand elements take on that air. UNC blue was brought into the color palette to affirm PlayMakers’ continued connection to the university. Two versions of the logo were created to account for spacial restrictions.

Eventually, the campaign was renamed “100 Years of PlayMaking”, which can be seen here.

Role: Graphic Design, Concepting
Worked With: Creative Director, Art Director

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