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19-20 Season – PlayMakers
For its 19-20 Season, the UNC theater company PlayMakers, wanted to grow their target demographic through a message of authenticity, craftsmanship, and connection. The Season needed to be an evolution on past seasons that would dovetail with an ongoing fundraising campaign titled 100 Years of PlayMaking. These challenges were addressed by consolidating fonts, color schemes, and design elements and utilizing them in a way that fundamentally, felt more handcrafted and attention-grabbing.
Symbolic illustrations were created for each performance of the season and combined with large bars of color weaving through the titles, hinting at theater experiences that would push and pull the viewer through re-examined themes updated to a modern context. Performance posters would combine the illustration style with performance photography to isolate the human element and showcase handcrafted set and costume design that PlayMakers is known for.
Callout styles were created for content types recommended to PlayMakers that would help solidify continued audience participation outside of the theater. These were quotes that could come from subscribers or audience members, discussing their love for PlayMakers, or cast and crew members discussing behind the stage information and facts. Content bites to be shared on social media under their underutilized hashtag “thinktheater” could provide subscribers and theater lovers with special sneak peaks and mini-performances.
Role: Graphic Design, Art Direction
Worked With: Art Director
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